Saturday, April 29, 2006

campari contra heteronormativity

My favorite new ad that I have seen this year is from Campari, the Italian cordial. An attractive guy stands at a bar staring at a beautiful woman as she ascends a flight of stairs. At the top, she turns to return his gaze. He follows, grabbing his drink and breaks into a run, almost colliding with the woman as she turns around. The Campari goes all down the front of her dress. Unperturbed, she unhooks her dress and pulls it down to reveal her mannish pecs and smearing her lipstick. The man smiles coyly and rips open his jacket to reveal the surgical tape binding his breasts together and loosens her hair. We end with a nice bit of framing.

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